Cult brand BOY London has always been popular with the stars and has been around since the 70’s. This year BOY decided to totally re-invent their brand, and what a success its been! it feels like BOY has just exploded all over the fashion world with stars from Jessie J to Nicki Minaj sporting custom made pieces.
One person who really seems to be championing BOY at the moment is Rihanna, since the first time she was spotted wearing BL shes been wearing it at least once a week. She was head to toe custom made BL for an appearance on the Jonathon Ross Show back in March, this appearence alone increased BL sales by a massive 45%!!
I recently put together this casual monochrome look with a BOY Londan Snap back cap (£30), a peace sign vest (€8 from fab in the ilac centre Dublin), black shorts (€15 H&M) and some white flossys (€10 top tickets ibiza).
Check out their new online store www.leavetheboyalone.com for some really great pieces! Im loving BL’s new found popularity, I just hope it doesnt meet the brand will loose its underground/cult style.
Untill Next time,
Aoife X
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